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Most popular Aussie city to visit in 2024 revealed

<p>The most popular city in Australia for 2024 travellers has been revealed, with locals and international visitors alike all adding the capital city to their destination bucket lists. </p> <p>In new research commissioned by the Tourism and Transport Forum (TTF), Melbourne has shot to the top the list of most popular cities to travel this year, beating out Sydney, the Sunshine Coast and Adelaide for the top spot. </p> <p>In the TTF report, a sample of 2,000 travellers between the age of 18-65 revealed where they plan on visiting both domestically and abroad in 2024.</p> <p>While Queensland came out on top as the most popular state or territory to visit, followed by NSW and Victoria, Melbourne beat the other capital cities as the most sought after city across the country.</p> <p>“It’s not surprising more Australians are planning to head to Melbourne for a holiday this year, with its thriving music and arts scene and world-famous events year-round,” TTF CEO Margy Osmond told <a href="https://www.news.com.au/travel/travel-ideas/best-of-travel/australian-city-named-best-in-the-country-outweighing-sydney-and-brisbane/news-story/6e69272d37b62eada10b6bedf2bb88f5" target="_blank" rel="noopener"><em>news.com.au</em></a>.</p> <p>“Already this year Melbourne has hosted Taylor Swift and the Australian Open and will draw thousands more visitors for the upcoming Melbourne International Comedy Festival, Fringe Festival and much more.”</p> <p>Known for the delicious coffee, abundance of shopping options, thriving food scene and bustling culture and nightlife, Melbourne has long been a hotspot destination for many travellers. </p> <p>The crown is another win for Victoria, with the city of Bendigo walking away with the top prize of ‘best town’ in the annual <a href="https://oversixty.com.au/travel/domestic-travel/why-disbelief-as-best-aussie-towns-crowned-for-2024" target="_blank" rel="noopener">Wotif travel awards</a>.</p> <p><em>Image credits: Getty Images </em></p>

Domestic Travel

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Popular TV host diagnosed with same condition as Bruce Willis

<p>Popular American TV host Wendy Williams has shared her diagnosis after being plagued by "hurtful rumours". </p> <p>The 59-year-old's medical team announced in a lengthy statement that she has been diagnosed with aphasia and frontotemporal dementia: the same conditions actor Bruce Willis is battling.</p> <p>The news comes after Williams' family confirmed she had checked in to a facility to treat cognitive issues.</p> <p>“Questions have been raised at times about Wendy’s ability to process information and many have speculated about Wendy’s condition, particularly when she began to lose words, act erratically at times, and have difficulty understanding financial transactions,” her medical team said.</p> <p>They said Williams' symptoms first began in 2023, and was diagnosed with the neurological conditions just weeks later after undergoing a series of tests. </p> <p>Her team said both conditions have “already presented significant hurdles in Wendy’s life”.</p> <p>“Wendy would not have received confirmation of these diagnoses were it not for the diligence of her current care team, who she chose, and the extraordinary work of the specialists at Weill Cornell Medicine,” they said.</p> <p>“Receiving a diagnosis has enabled Wendy to receive the medical care she requires.”</p> <p>Williams chose to share the news to “advocate for understanding” and to “raise awareness” for the difficult conditions. </p> <p>“Unfortunately, many individuals diagnosed with aphasia and frontotemporal dementia face stigma and misunderstanding, particularly when they begin to exhibit behavioural changes but have not yet received a diagnosis,” her team said.</p> <p>“There is hope that with early detection and far more empathy, the stigma associated with dementia will be eliminated, and those affected will receive the understanding, support, and care they deserve and need."</p> <p>“Wendy is still able to do many things for herself. Most importantly she maintains her trademark sense of humour and is receiving the care she requires to make sure she is protected and that her needs are addressed."</p> <p>“She is appreciative of the many kind thoughts and good wishes being sent her way.”</p> <p>The TV presenter has previously been open with her medical battle with Graves’ disease and lymphedema, as well as other significant challenges related to her health.</p> <p><em>Image credits: Getty Images </em></p>

Caring

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“Unbelievably legitimate”: Deb Knight falls victim to popular scam

<p>Deb Knight has shared how she fell victim to a popular scam, losing $1,200 while trying to get Taylor Swift tickets for her daughter's birthday. </p> <p>Like many people around Australia, the veteran journalist was eager to get her hands on tickets to the highly anticipated Eras Tour as a once in a lifetime surprise for her eight-year-old daughter's birthday present.</p> <p>After missing out on tickets through all official channels, Deb thought hope was lost, until a friend reached out to her. </p> <p>“A really good friend, who I’ve known all my life, contacted me and said, ‘do you still want Taylor Swift tickets?’” Knight told <em>A Current Affair</em>.</p> <p>“It was my daughter’s eighth birthday and getting my hands on these tickets would be the best present ever."</p> <p>“My friend put me in contact with her friend who had the tickets – or so I thought.”</p> <p>Knight had received a phone call from her close friend who said her cousin was selling tickets, but unbeknownst to everyone involved, the friend’s Facebook account had been hacked. </p> <p>Deb promised to pay half the cost of the tickets as a bond, then pay the rest after she had seen the tickets, which she said looked “unbelievably legitimate". </p> <p>Tech expert Trevor Long joined Deb on <em>ACA</em>, and noticed one major error about the fake tickets. </p> <p>“The difference is a genuine Taylor Swift ticket in an Apple Wallet right now does not have that barcode.”</p> <p>Alarm bells started ringing for the veteran journalist when the so-called seller said the payment had not come through, but by then it was too late.</p> <p>Deb contacted her bank but it was too late to get her $1,200 back, and her hunt to find Taylor Swift tickets continued. </p> <p>“I realised I’d been scammed. I felt sick to the stomach, absolutely humiliated. I also felt embarrassed and ashamed,” she said.</p> <p>“I was reluctant to speak publicly about this but I think we’ve got to. We have to normalise it so people feel there’s less of a stigma about it."</p> <p>“It happens to everyone, even Deb Knight – it’s disgusting, what’s happening, so something needs to be done.”</p> <p>Police have warned Swifties who missed out on tickets to the singer’s upcoming tour not to fall prey to ticketing scams, and only to purchase tickets through official channels such as Ticketek marketplace. </p> <p>Since tickets for the Eras tour went on sale last June, and subsequently sold out in record timing, Victoria Police said there had been more than 250 reports of ticketing scams for Taylor Swift shows alone.</p> <p><em>Image credits: A Current Affair</em></p>

Money & Banking

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Science finally proves "Money doesn't buy happiness"

<p>A new study has proven that the old adage "money can't buy you happiness" is true. </p> <p>Historically, economic wealth and higher income households are often seen to have an increased level of wellbeing and happiness, with the extra money making way for less stress and more general comfortability. </p> <p>However, researchers from Canada and Spain have concluded this may not be true, with such surveys often including responses from people in industrialised areas only. </p> <p>People in small-scale societies where money does not play a central role in every day life are often excluded from these studies, as the livelihood of residents in these small communities usually depend more on nature. </p> <p>Now, 2,966 people from Indigenous and local communities in 19 locations across the globe have been included in a study, with researchers now finding that societies of Indigenous people and those in small, local communities report living very satisfying lives despite not having a lot of money. </p> <p>The researchers wrote, "The striking aspect of our findings... is that reported life satisfaction in very low-income communities can meet and even exceed that reported at the highest average levels of material wealth provided by industrial ways of life."</p> <p>Researchers concluded the findings are strong evidence that economic growth is not needed to be happy, with only 64 percent of households included in the survey reported having any cash income.</p> <p>Eric Galbraith, lead author of the study, said, "Surprisingly, many populations with very low monetary incomes report very high average levels of life satisfaction, with scores similar to those in wealthy countries."</p> <p>Researchers added that high life satisfaction is shown in these communities "despite many of these societies having suffered histories of marginalisation and oppression."</p> <p>Galbraith added, "I would hope that, by learning more about what makes life satisfying in these diverse communities, it might help many others to lead more satisfying lives while addressing the sustainability crisis."</p> <p><em>Image credits: Shutterstock</em></p>

Money & Banking

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Mum slammed for being "stingy" after refusing to buy $2 snack for daughter's playdate

<p>A mum has come under fire for being "selfish" and "stingy" after refusing to buy a $2 snack for her 11-year-old daughter’s best friend.</p> <p>The woman, believed to be from the US, and her daughter Ellie were invited for a playdate at an indoor playground with 12-year-old Sophie and her mum.</p> <p>Sophie's mum offered to put them on her membership card so that Ellie and her mum could go to the indoor playground for free. </p> <p>“Sophie’s mum called me... and Sophie wanted to know if Ellie could come and play," she began in a Reddit thread called <em>Am I the a****** .</em></p> <p>"She offered to put me on her membership card so it would be free for me so I got Ellie in the car and we met them at the playground.” </p> <p>Trouble started when the girls got hungry after an hour of playing, and Ellie's mum only packed a snack for her daughter. </p> <p>“Sophie’s mum didn’t have any snacks on her,” she said.</p> <p>“I told her they sell snacks in the front but she claimed that she didn’t have any money on her and asked me to buy Sophie some Goldfish."</p> <p>Ellie's mum agreed to grab the crackers on one condition - Sophie's mum had to transfer the money to her. </p> <p>“She says she paid for my kid to get in so I could cover the $2 for the Goldfish. I said no, I took care of my kid and it’s not my job to take care of hers too.</p> <p>“I told her if she wanted me to bring snacks she should’ve told me when she invited me but I won’t be wasting $2 for a 50 cent bag of Goldfish because she was unprepared.”</p> <p>She added that Sophie's mum eventually managed to get snacks for her own daughter, and wondered "if she lied about not having money".</p> <p>She then accused Sophie's mum of being "petty" for asking her to pay back for “all the times” she's used her membership to get a guest pass at the indoor playground, adding that "they regularly pay for us to join them on outings.”</p> <p>Her post was met with over 2500 comments slamming her for being “selfish”, “stingy” and “ungrateful”.</p> <p>“You were invited to a place for free that you would otherwise have had to pay for. You only packed snacks for your child? Why didn’t you also take snacks for the other child?" one wrote. </p> <p>“Yes, you did not have to do so, and that child is not your responsibility, but if I was meeting someone for a playdate for my child, not paying to get in, knowing, at some point both girls were going to be hungry, I would have packed snacks for both, as a thank you for the invitation and just because," the commenter continued. </p> <p>“If someone asked me to transfer them $2, I’m rolling my eyes big time. It’s petty, especially when someone gave you something likely far more valuable," another added. </p> <p>“Seriously. I don’t even think I could tell a stranger no when it comes to feeding their hungry child, much less a person I know and spend time with," a third commented. </p> <p>Others called the mum a "fool", for potentially causing Ellie to lose her best friend.</p> <p>“Don’t be an idiot. Apologise. You might care about 50 cents. But your daughter will lose her best friend. And that is worth a lot more. Your daughter might never get a friend like that... And the fact that universe gift wrapped a friend for your daughter. And you choose to throw it in the trash. Wow, you are truly a fool," they said. </p> <p><em>Image: Getty</em></p> <p> </p>

Family & Pets

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Why Dave Hughes didn't buy the final Block house

<p>David ‘Hughesy’ Hughes was the surprise guest at this year's <em>The Block</em> auctions, and the Aussie comedian was keen on buying the final home to go on auction <span style="font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen, Ubuntu, Cantarell, 'Open Sans', 'Helvetica Neue', sans-serif;">– </span><span style="font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen, Ubuntu, Cantarell, 'Open Sans', 'Helvetica Neue', sans-serif;"> Leah and Ash’s house. </span></p> <p>Hughes was one move away from buying House 2 - which was passed in after it failed to hit reserve - but his wife blocked him from buying the home. </p> <p>“I was accosted as I left the auction, trying to get out of there, because one house didn’t sell and I said, ‘I’ll go talk to my wife’,” Hughes said on KIIS FM’s <em>Hughesy, Ed &amp; Erin </em>on Tuesday morning. </p> <p>The radio host then called his wife Holly live-on-air so she could explain the reason why they did not buy House 2. </p> <p>Holly revealed that she "was being asked by students and teachers,” about whether or not the couple bought the <em>Block</em> house. </p> <p>“You [Hughes] came home and as we were getting into bed, you said, ‘How would you have felt if I just bought that house?’ And I said, ‘Furious’," Holly revealed. </p> <p>She then called out her husband, claiming that he only wanted to buy the house to "show off". </p> <p>“If you bought a third house [in Melbourne] without consulting with me …” she said. </p> <p>“He never expressed any interesting in investing in that part of Melbourne, it’s so random, he would’ve just been buying a house to show off.</p> <p>“He had not looked at the houses or anything. He hadn’t watched an episode.”</p> <p>Although Hughes didn't get a property this season, his <a href="https://www.oversixty.com.au/finance/money-banking/dave-hughes-sets-the-record-straight-over-famous-block-house-purchase" target="_blank" rel="noopener">previous <em>Block</em> buy</a> in 2017 was a huge success.</p> <p><em>Image: Nine</em></p>

Money & Banking

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"She's my heartbeat": Man's touching move after mum buys him $730k winning lottery ticket

<p>A man from South Australia has vowed to shower his mother in gifts after she bought him a winning lottery ticket for his birthday. </p> <p>The man held one of the seven winning division one tickets, seeing him rake in a hefty prize of $738,668.19. </p> <p>The winning ticket was purchased by the man's mother, at the George Avenue Deli in Whyalla Norrie, north of Adelaide, with the family in disbelief at the extraordinary win. </p> <p>"My mum bought me this ticket for my birthday last week,” the man said.</p> <p>“I rang her yesterday after calling The Lott and she didn’t believe me at all.”</p> <p>The man said that while he is thrilled with the win, it still doesn't seem real. </p> <p>“Honestly, I’ve been holding off getting excited until the money is in my account,” he said. </p> <p>The grateful winner has promised to repay his mother for all she’s done for him by spoiling her “rotten” with his winnings. </p> <p>“She’s my heartbeat, she’s everything to me,” he said.</p> <p>“I wouldn’t have had a great birthday if it wasn’t for her, so I look forward to giving back to her.”</p> <p>The owner of George Avenue Deli, Lorna-Jane Anderson, said learning of the winning entry had been “wonderful news”.</p> <p>“There’s no doubt the local community will be happy to hear another Whyalla Norrie customer has won big with a ticket purchased at our outlet,” she said.</p> <p>“We’ve sold many major lottery prizes in the past two years and in fact, almost a year ago we sold a top prize-winning Instant Scratch-Its ticket worth $100,000."</p> <p>“We’re glad to hear the mystery winner has come forward to claim their prize and we wish him all the best with the win.”</p> <p><em>Image credits: The Lott</em></p>

Money & Banking

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RECALL ALERT: Two popular Woolies cheeses spark listeria concerns

<p>Woolworths stores nationwide are issuing a recall on two popular Camembert cheese brands due to potential listeria contamination.</p> <p>The recall specifically pertains to two 125g Camembert cheese products that have been identified as having potential microbial contamination, specifically Listeria monocytogenes.</p> <p>The affected products are the Unicorn Classic Camembert from Snowbrand Australia, trading under the name Unicorn Cheese, and Community Co's French Style Camembert. Both of these cheeses carry Best Before dates of November 8, 2023.</p> <p>These products were available for purchase not only at Woolworths stores in Victoria, New South Wales, South Australia, and Tasmania but also at other retail outlets, including Natures Best, V &amp; C Food Distributors, and Bills Cheese and Yoghurts in New South Wales, as well as Our United Food Co in Queensland. Select independent stores, such as IGAs in Victoria and Queensland, also stocked these cheeses.</p> <p>Listeria monocytogenes is a bacterium that can pose health risks, particularly to vulnerable individuals such as pregnant women, their unborn babies, the elderly and those with weakened immune systems.</p> <p>The Food Standards Australia New Zealand (FSANZ) issued a statement warning, "Listeria may cause illness in pregnant women and their unborn babies, the elderly, and people with low immune systems." FSANZ advises any consumers who are concerned about their health in relation to these products to seek medical advice and return the items to the place of purchase for a full refund.</p> <p>The affected Camembert cheese products belong to Batch 123123E Est No 287.</p> <p>Consumers seeking more information can contact Snowbrand Australia (Unicorn Cheese) at 02 4423 1266.</p> <p><em>Images: FSANZ</em></p>

Legal

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How did Taylor Swift get so popular? She never goes out of style

<p><a href="https://theconversation.com/profiles/kate-pattison-1407185">Kate Pattison</a>, <em><a href="https://theconversation.com/institutions/rmit-university-1063">RMIT University</a></em></p> <p>Last week, USA Today/Gannett <a href="https://us231.dayforcehcm.com/CandidatePortal/en-US/gannett/Posting/View/63544">posted a job ad</a> for a Taylor Swift reporter, seeking an experienced journalist and content creator to “capture the music and cultural impact of Taylor Swift”.</p> <p>It’s not the first time Swift has been the focus of professional and academic work. In 2022, New York University’s Clive Davis Institute <a href="https://variety.com/2022/music/news/taylor-swift-course-nyu-clive-davis-institute-1235170200/">announced a course focused on Swift</a>, taught by Rolling Stone’s Brittany Spanos. They also gave Swift <a href="https://www.nyu.edu/about/news-publications/news/2022/march/Commencement_HDs_2020_2021_2022.html">an honorary doctorate in fine arts</a>, as “one of the most prolific and celebrated artists of her generation”.</p> <p>Other universities around the world followed with their own dedicated courses, including “<a href="https://www.nme.com/en_au/news/music/taylor-swift-is-the-subject-of-a-new-university-course-3483713">The Psychology of Taylor Swift</a>”, “<a href="https://www.billboard.com/music/music-news/taylor-swift-songbook-class-offered-university-of-texas-1235130293/">The Taylor Swift Songbook</a>” and “<a href="https://amp.cnn.com/cnn/style/taylor-swift-lyrics-course-belgian-university/index.html">Literature: Taylor’s Version</a>”.</p> <p>While musicians and celebrities have been the subject of our fascinations for decades, it’s not often they receive such individualised attention. Swift’s impressive career can be studied from multiple perspectives, including marketing, fandom, business and songwriting, to name a few.</p> <figure><iframe src="https://www.youtube.com/embed/KudedLV0tP0?wmode=transparent&amp;start=0" width="440" height="260" frameborder="0" allowfullscreen="allowfullscreen"></iframe></figure> <h2>So why Taylor Swift?</h2> <p>From a music perspective, Swift has broken a lot of records. Last month, she became the <a href="https://variety.com/2023/music/news/taylor-swift-spotify-record-monthly-listeners-1235707101/">first female artist in Spotify history</a> to reach 100 million monthly listeners.</p> <p>Swift has achieved 12 number one albums on Billboard, <a href="https://www.nytimes.com/2023/07/17/arts/music/taylor-swift-speak-now-billboard-chart-record.html">the most by a woman artist</a>, overtaking Barbra Streisand earlier this year.</p> <p>She’s the first and only woman solo artist to win the <a href="https://www.grammy.com/artists/taylor-swift/15450">Album Of The Year Grammy</a> three times, for Fearless (2009), 1989 (2015) and Folklore (2020) – each in a different musical genre. It’s a credit to Swift’s masterful songwriting, and demonstrates her ability to adapt her craft for different audiences.</p> <p>There is an expectation for female artists to constantly re-invent themselves, something <a href="https://www.theguardian.com/commentisfree/2020/feb/10/interesting-reinvention-taylor-swift-celebrities">Swift reflected on</a> in her Netflix documentary Miss Americana:</p> <blockquote> <p>The female artists I know of have to remake themselves like 20 times more than the male artists, or you’re out of a job.</p> </blockquote> <p>Over the course of her career, Swift has evolved from an award-winning country music singer to one of the biggest pop stars in the world. Each of her ten original studio albums <a href="https://www.thelist.com/463869/every-taylor-swift-era-explained/">has a distinct theme and aesthetic</a>, which have been celebrated on Swift’s juggernaut Eras Tour.</p> <p>The tour, which has just wrapped up its first US leg, is set to be the highest-grossing of all time, boosting local travel and tourism revenue along the way. A <a href="https://www.cbsnews.com/news/taylor-swift-eras-tour-boosted-economy-tourism-federal-reserve-how-much-money-made/">recent report estimates</a> the tour could help add a monumental US$5 billion (A$7.8 billion) to the worldwide economy.</p> <figure><iframe src="https://www.youtube.com/embed/b1kbLwvqugk?wmode=transparent&amp;start=0" width="440" height="260" frameborder="0" allowfullscreen="allowfullscreen"></iframe></figure> <h2>‘All I do is try, try, try’</h2> <p>But to measure Swift’s impact by her music alone would be limiting.</p> <p>Swift has been instrumental in changing the business game for musicians. She’s taken on record labels and streaming services, advocating for better deals for artists.</p> <p>In 2015, <a href="https://www.bbc.com/news/entertainment-arts-33220189">Apple Music changed its payment policies</a> after Swift wrote an <a href="https://www.stereogum.com/1810310/read-taylor-swifts-open-letter-to-apple-music/news/">open letter</a> campaigning for better compensation.</p> <p>Most notably, she took a stand <a href="https://taylorswift.tumblr.com/post/185958366550/for-years-i-asked-pleaded-for-a-chance-to-own-my">against her former record label</a>, Big Machine Records, after it wouldn’t give her an opportunity to buy back her original master recordings. Her back catalogue was eventually sold to music executive Scooter Braun, kicking off a <a href="https://pitchfork.com/news/taylor-swifts-music-ownership-controversy-with-scooter-braun-what-it-means-and-why-it-matters/">very public feud</a>.</p> <p>While she’s not the first artist to go after her masters, she’s generated an enormous amount of attention to an issue that’s often overlooked. Of course, Swift is in a position of privilege – she can take risks many other artists can’t afford to. But with this power she’s driving conversations around contracts and the value of music, paving the way for emerging artists.</p> <p>In an effort to regain control of her earlier work, <a href="https://www.cbsnews.com/news/taylor-swift-on-lover-and-haters/">Swift announced</a> she would be re-recording her first six albums. Each re-recorded album has included additional <a href="https://www.insider.com/taylor-swift-fearless-rerecord-release-date-unreleased-songs-2021-2">vault tracks</a>, previously unreleased songs left off the original recordings.</p> <p>These releases have each been accompanied by a robust promotional campaign, including new merchandise and multiple, limited-edition versions of each record for fans to collect.</p> <p>The release of Speak Now (Taylor’s Version) marked the halfway point of this process, which has paid off big time. Fearless (Taylor’s Version), Red (Taylor’s Version) and Speak Now (Taylor’s Version) <a href="https://www.billboard.com/lists/taylor-swift-taylors-version-stats-chart-numbers/the-equivalent-album-units-gap/">have all performed better</a> than the originals.</p> <p>This is largely due to the unwavering support from her fans, known as “Swifties”. They’ve embraced the new recordings, shaming anyone who plays the original “stolen” versions.</p> <h2>The power of Swifties</h2> <p>Swift’s loyal fandom are known for their high levels of participation and creativity. Fans have spent an extensive amount of time hand-making outfits for concerts, and discussing elaborate theories online.</p> <p>Swift has a reputation for leaving clues, known as <a href="https://junkee.com/taylor-swift-easter-eggs/219709">Easter eggs</a>, in her lyrics, music videos, social media posts and interviews. There are fan accounts dedicated to analysing these Easter eggs, studying specific number patterns and phrases to uncover hints for what Swift might do next.</p> <p>Swift and Taylor Nation, a branch of her management team, encourage these behaviours by rewarding fans for their participation.</p> <p>For the upcoming release of 1989 (Taylor’s Version), Swift has unveiled a series of puzzles on Google, which fans must solve together in order to reveal the names of the upcoming vault tracks.</p> <p>Swifties collectively <a href="https://www.washingtonpost.com/style/2023/09/20/taylor-swift-vault-puzzle-1989-tracks/">solved the 33 million</a> (yes, that’s <em>million</em>) puzzles in less than 24 hours. The games played a dual role - not only did <a href="https://www.instagram.com/p/CxbFSR1RAOv/?img_index=1">Swift announce the vault track titles</a>, but she’s <a href="https://vt.tiktok.com/ZSN1uHN9R/">reclaimed her Google searches</a> in the process.</p> <p>Swift’s fandom crosses generations. She’s a quintessential millennial, and many fans have grown up with Swift over the past two decades. Some have even started to bring their children along to the concerts, <a href="https://www.tiktok.com/@folkloreswift_/video/7255857466213158149?is_from_webapp=1&amp;sender_device=pc&amp;web_id=6972316934294291973">posting videos</a> of them set to the bridge to Long Live.</p> <p>She’s also found a younger audience on TikTok, a platform <a href="https://sproutsocial.com/insights/tiktok-stats/">predominantly used by Gen Z</a>. Affectionately dubbed “<a href="https://newsroom.tiktok.com/en-us/year-on-tiktok-music-report-2021">SwiftTok</a>” by fans (and now <a href="https://vt.tiktok.com/ZSLokp2rQ/">Swift herself</a>), users post videos to engage with other Swifties and participate in the community.</p> <p>Swift’s songs are often used in popular trends. The release of Midnights last year had many dancing to <a href="https://www.cosmopolitan.com/entertainment/celebs/a43488940/taylor-swift-surprised-fan-viral-tiktok-dance-bejeweled-eras-tour/">Bejeweled</a> and <a href="https://www.tiktok.com/@tatycake/video/7216131364469427499?is_from_webapp=1&amp;sender_device=pc&amp;web_id=6972316934294291973">Karma</a>, but Swift’s older catalogue has also gotten a good run. A remix of Love Story <a href="https://www.rollingstone.com/music/music-features/taylor-swift-tiktok-love-story-remix-disco-lines-1035691/">went viral in 2020</a>, which helped a new generation discover her older music. Most recently, her song August has been used for running on the beach and <a href="https://vt.tiktok.com/ZSLok2jRb/">spinning around</a> with your pets.</p> <p><iframe id="tc-infographic-925" class="tc-infographic" style="border: none;" src="https://cdn.theconversation.com/infographics/925/cad71d8026910236be1d5880a20a247cdee29c82/site/index.html" width="100%" height="400px" frameborder="0"></iframe></p> <p>She’s also closely aligned with young adult shows like The Summer I Turned Pretty, which has <a href="https://www.vulture.com/2023/08/taylor-swift-summer-i-turned-pretty.html">featured 13 of her songs</a> throughout the show’s first two seasons. Swift’s music is so central to the story that <a href="https://www.latimes.com/entertainment-arts/tv/story/2023-08-19/summer-i-turned-pretty-music-jenny-han-taylor-swift">author Jenny Han nearly dedicated</a> the second book to her.</p> <p>Swift continues to dominate the cultural conversation through her music, business decisions and legions of devoted fans.</p> <p>Right now, Swift’s popularity is at an all time high, and it could be easy to dismiss this hype as a passing trend. But if these first 17 years are anything to go by, Swift’s proven she’s in it for the long haul, and worthy of our time.<!-- Below is The Conversation's page counter tag. Please DO NOT REMOVE. --><img style="border: none !important; box-shadow: none !important; margin: 0 !important; max-height: 1px !important; max-width: 1px !important; min-height: 1px !important; min-width: 1px !important; opacity: 0 !important; outline: none !important; padding: 0 !important;" src="https://counter.theconversation.com/content/213871/count.gif?distributor=republish-lightbox-basic" alt="The Conversation" width="1" height="1" /><!-- End of code. If you don't see any code above, please get new code from the Advanced tab after you click the republish button. The page counter does not collect any personal data. More info: https://theconversation.com/republishing-guidelines --></p> <p><a href="https://theconversation.com/profiles/kate-pattison-1407185">K<em>ate Pattison</em></a><em>, PhD Candidate, <a href="https://theconversation.com/institutions/rmit-university-1063">RMIT University</a></em></p> <p><em>Image credits: Getty Images</em></p> <p><em>This article is republished from <a href="https://theconversation.com">The Conversation</a> under a Creative Commons license. Read the <a href="https://theconversation.com/how-did-taylor-swift-get-so-popular-she-never-goes-out-of-style-213871">original article</a>.</em></p>

Music

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Popular Bachelor couple share joyous news after heartbreak

<p>Locky Gilbert and Irena Srbinovska, the beloved <em>Bachelor</em> couple, are back in the spotlight with some major news, less than a year after their surprise wedding.</p> <p>The reality TV stars, whose love story began on Ten's matchmaking series in 2020, took to Instagram to share a heartwarming announcement – they are expecting a baby.</p> <p>In a touching video clip, Locky, at the age of 30, stands on a picturesque beach, donned in all-white attire. He steps aside, revealing his wife Irena, who is proudly showcasing her baby bump in a colour-coordinated bikini. The couple shares a sweet embrace, sealing the moment with kisses, all set to the backdrop of Guns N' Roses' iconic rock anthem, "Sweet Child O' Mine."</p> <blockquote class="instagram-media" style="background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);" data-instgrm-captioned="" data-instgrm-permalink="https://www.instagram.com/reel/CxZOf_fP-xa/?utm_source=ig_embed&utm_campaign=loading" data-instgrm-version="14"> <div style="padding: 16px;"> <div style="display: flex; flex-direction: row; align-items: center;"> <div style="background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;"> </div> <div style="display: flex; flex-direction: column; flex-grow: 1; justify-content: center;"> <div style="background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;"> </div> <div style="background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;"> </div> </div> </div> <div style="padding: 19% 0;"> </div> <div style="display: block; height: 50px; margin: 0 auto 12px; width: 50px;"> </div> <div style="padding-top: 8px;"> <div style="color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;">View this post on Instagram</div> </div> <div style="padding: 12.5% 0;"> </div> <div style="display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;"> <div> <div style="background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);"> </div> <div style="background-color: #f4f4f4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;"> </div> <div style="background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);"> </div> </div> <div style="margin-left: 8px;"> <div style="background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;"> </div> <div style="width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg);"> </div> </div> <div style="margin-left: auto;"> <div style="width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);"> </div> <div style="background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);"> </div> <div style="width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);"> </div> </div> </div> <div style="display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;"> <div style="background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;"> </div> <div style="background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;"> </div> </div> <p style="color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;"><a style="color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;" href="https://www.instagram.com/reel/CxZOf_fP-xa/?utm_source=ig_embed&utm_campaign=loading" target="_blank" rel="noopener">A post shared by Irena Gilbert 🌹 (@irena_srbinovska)</a></p> </div> </blockquote> <p>In her caption, Irena expressed their excitement, saying, "2023 has been a year of surprises, and now Locky and I are thrilled to share the biggest surprise of our lives – anticipating a new member in our family."</p> <p>She also showed empathy for those grappling with fertility challenges or loss, drawing from their personal experiences. "Having navigated the rollercoaster of emotions ourselves, we extend our hands and hearts to those on a similar path. In the midst of life's storms, may you find your rainbow soon. Due early 2024."</p> <p>This joyous revelation follows Locky and Irena's intimate wedding ceremony in Melbourne earlier this year, which took everyone by surprise. The couple has been candid about their fertility struggles, revealing that they endured two heartbreaking miscarriages over a span of two years.</p> <p>Irena shared, "During our first few months together, I, unfortunately, suffered a miscarriage. But Locky was my absolute rock, and having his support made me love him even more."</p> <p>Locky, who expressed his excitement about becoming a father shortly after their wedding in March, shared his vision for their future family adventures. "I'm super excited to become a dad, but also scared," he admitted. "I can't wait for us to do all the family stuff, and from day one, our child will be strapped to a baby carrier, and we'll be out hiking and camping. That's the plan, anyway!"</p> <p><em>Images: Instagram</em></p>

Family & Pets

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How to buy the best eggs

<p><strong>Brown eggs vs. white eggs</strong></p> <p>There are a lot of misconceptions about eggs, and chief among them is that there’s a difference in the health benefits of brown and white eggs. Unlike bread, brown and white eggs are equally nutritious. An eggshell’s hue is simply determined by the breed of hen laying it.</p> <p><strong>Free-run vs. free-range eggs</strong></p> <div> <p>Free run eggs are laid by hens housed in barns equipped with nests and perches. More space to scratch, peck and stretch their wings means less stress for the birds.</p> <p>In the case of free range eggs, the hens can roam inside barns as well as outdoors, weather permitting. Outside, they can sunbathe, dust bathe, and eat bugs, worms and grass.</p> <p><strong>Are organic eggs the best eggs?</strong></p> <p>When a carton of eggs is labelled as “organic,” it means the hens’ feed is free of herbicides, pesticides, fungicides and preservatives. A study by researchers at Pennsylvania State University found that organic eggs tend to have more vitamin A, D and E.</p> <p>What’s more, many pro chefs claim they taste richer. Certified organic farms adhere to specific standards and are inspected regularly, making their products the surest choice.</p> <p><strong>What does it mean when eggs are Omega-3-enriched?</strong></p> <p>The label “Omega-3-enriched” indicates the hens laying the eggs were fed high levels of polyunsaturated omega-3 fatty acids – essential dietary nutrients for human growth, development and general health.</p> <p>In most cases, flaxseed or fish oil has been added to the feed, occasionally lending the eggs a mild fishy flavour and aroma.</p> <p><strong>The best eggs for baking</strong></p> <p>From peewee to jumbo, eggs are graded by weight. Unless otherwise specified, choose large eggs (approximately 60 grams) when following recipes – especially when baking, where precision matters.</p> <p><strong>Health matters</strong></p> <p>Pregnant women, young children, the elderly and people with compromised immune systems should stay away from raw or partially cooked eggs to avoid the risk, however slight, of salmonella poisoning.</p> <p><em>Image credits: Getty Images</em></p> <p><em>This article originally appeared on <a href="https://www.readersdigest.com.au/food-home-garden/how-to-buy-the-best-eggs" target="_blank" rel="noopener">Reader's Digest</a>. </em></p> </div>

Food & Wine

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Popular 90s supermodel makes iconic return to runway

<p dir="ltr">Vendela Kirsebom, a Norwegian-Swedish model, has made a stunning return to the runway almost three decades after she rose to fame.</p> <p dir="ltr">Kirsebom became the face of <em>Elizabeth Ardern</em>, appeared in seven editions of <em>Sports Illustrated</em>, and graced the cover of<em> Vogue</em> during the peak of her career.</p> <p dir="ltr">In recent years she chose to take a break from the spotlight, until now.</p> <p dir="ltr">The 56-year-old returned to the catwalk for <em>Sports Illustrated’s</em> Swimsuit Runway Show in Miami this week.</p> <p dir="ltr">She oozes confidence as strutted the runway in two different swimmers including a white one-piece with a plunging neckline, and a purple bikini set, both from her own brand Vendela Wear.</p> <p dir="ltr">Following the show, Kirsebom took to Instagram to thank her followers for their support.</p> <p dir="ltr">"Thank you for all the cheers, love and nice feedback,” she captioned the photo with the hashtag "embrace your beauty”.</p> <p dir="ltr">Her 119,000 followers flooded the comment section with a string of adoring responses.</p> <p dir="ltr">“Words can't describe how proud I am of you. Time stood still when you were on the stage,” wrote her husband, Norwegian TV celebrity Petter Pilgaard.</p> <p dir="ltr">“You are a fantastic role model for us adult ladies. You deserve a lot of happiness with your nice new collection,” wrote one fan.</p> <p dir="ltr">“You’re a superstar, you look incredibly great,” commented another.</p> <p dir="ltr">“Back on the catwalk, you look great,” wrote a third.</p> <p dir="ltr">Aside from her impressive modelling career, Kirsebom was also an actress who appeared in several movies including <em>Batman and Robin </em>in 1997, and <em>The Parent Trap </em>starring Lindsay Lohan in 1998.</p> <p dir="ltr">In 1996 she was rumoured to have dated the most eligible bachelor of that time, George Clooney, after the pair were spotted together multiple times.</p> <p><em>Images: Getty Images</em></p>

Beauty & Style

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15 things chefs always buy frozen

<p><strong>The best frozen foods you'll want on hand </strong></p> <p>The best frozen foods are just as much a godsend for professional chefs as they are for home cooks. Trust me – I’ve been cooking professionally since 2002, I’ve written multiple cookbooks and my freezer is perpetually packed to the gills with more than just ice cream. (Though there is a lot of ice cream.)</p> <p>And here’s a food fact you may not realise: just because a food is frozen doesn’t mean it’s not as good as one that’s fresh. The method for freezing food industrially is far different from how you freeze food at home, so you don’t have to worry about things like freezer burn. Special flash-freezing technology allows fruits and vegetables to be ‘suspended in time’ at peak freshness in mere minutes, or even seconds. This not only preserves flavour and texture but nutrients as well, making some frozen foods healthier than fresh.</p> <p>There are many reasons for chefs to turn to the best frozen foods, both at home and on the job, from saving time and kitchen space to simply sourcing a better product. (No one wants to use inferior ingredients when making their best recipes!) Here are some chef picks for the best frozen foods you’ll want to stock up on.</p> <p><strong>Berries</strong></p> <p>The season for fresh berries is short, which is why frozen berries are such a good buy. Not only are they preserved at the peak of freshness, but they also can be easier to cook with in their frozen state. “I bake with frozen berries because they are so easy to add to batters without getting mushy,” says chef, Megan Moore. “You do need to fold in the berries directly from the freezer or they get wet, but the flavour and sweetness are peak season. They are also consistently sized, so they are really perfect for things like muffins, quick breads or pancakes.”</p> <p>Just be aware that while freezing preserves the flavour of strawberries, raspberries, blackberries and blueberries, it deteriorates their structural integrity. When water freezes into jagged ice crystals, it shreds their delicate cellular structures like tissue paper. So if you’re buying berries to use whole, like for decorating cakes or tarts, it’s best to spring for fresh.</p> <p><strong>Prawns</strong></p> <p>When it comes to buying prawns, frozen almost always beats fresh. Unless you live in a coastal prawning community where you’re able to buy your crustaceans directly from the docks, nearly all the prawns you’ve ever encountered have been individually quick-frozen (IQF) directly on the boat shortly after being caught. Fresh raw prawns quickly degrade in quality as they sit, so by running them through a blast chiller almost immediately, their flavour, texture and freshness are preserved.</p> <p>As for the ‘fresh’ prawns you see on ice at fish counter? They’re more than likely previously frozen prawns that have been fully thawed. In some cases, thawed prawns may be treated with chemicals like sodium tripolyphosphate, which causes them to absorb water so they look plumper and fresher – and so they will weigh more when put on the pricing scale. One word of caution: according to chef, Cynthia Valles, you should always check the ingredients list when buying frozen prawns. The only thing that should be listed there is (of course) ‘prawns’.</p> <p><strong>Fish</strong></p> <p>Just like prawns, much of the fish you’ll find at the seafood counter isn’t as ‘fresh’ as you think. “Many popular seafood picks like scallops, Chilean sea bass, tuna and swordfish are all flash-frozen on the boat, so I always buy them frozen instead of thawed out at the fish counter,” says Moore. “Also, you never want to double-freeze fish, because the texture changes and it becomes gluey. Buying frozen fish means you don’t need to cook it immediately. If you’re not planning to prepare your fish the same day you bring it home from the market, you’re better off buying it frozen.”</p> <p>Another major plus: buying frozen is a good way to support sustainable-fishing practices. Many frozen fish products come from fisheries that follow strict sustainability guidelines to maintain the fish population and reduce the impact on marine ecosystems. Look for frozen fish with certification labels, such as the Marine Stewardship Council (MSC), so you can be sure they were sourced from sustainable fisheries or responsible aquaculture operations.</p> <p><strong>French fries</strong></p> <p>We all know fast-food chains use frozen French fries, but if you peek into most restaurant kitchens, you’ll find many chefs do too! Making French fries from scratch is a lengthy process. First, potatoes need to be cut and soaked in water to remove excess starch. Next, they’re fried (or blanched) for a few minutes in 177-degree oil, which cooks the potatoes through and leaves them pillowy soft.</p> <p>After that, they’re fried once more in oil that’s 177 degrees, which gives them their crispy, golden-brown exterior. Frozen French fries have already been pre-cooked, so when it’s time to eat, all that needs to be done is that quick final fry.</p> <p><strong>Large cuts of beef, pork and lamb</strong></p> <p>Just like bulk buyers, chefs like purchasing large quantities of meat to save money. When it comes to steaks and chops, they call the butcher, but for cheaper, braise-able cuts of meat like pork shoulder or beef brisket, it’s fine to go frozen. In fact, it can even have some benefits beyond longer storage. As the water in meat freezes, it expands, solidifying into ice crystals with jagged edges that break down muscle and connective tissues. This can help tenderise tough cuts of meat that require low and slow cooking if they’re going to stand a chance of being chewable.</p> <p>Plus, of course, you’ll have these ingredients on hand when you need them. “I prefer to buy certain meats frozen versus fresh because I don’t know if I’ll use it before it expires,” says chef, Ciro Coppola. “I’m also not sure how long food has been sitting in the food company warehouse.”</p> <p><strong>Corn</strong></p> <p>Believe it or not, corn is a food that’s quite often better frozen than fresh. That’s because corn loses flavour and nutrients as it sits at room temperature. So depending on whether it’s in season, by the time it’s gone from the farm to the market to your kitchen, fresh corn might pale in comparison to the frozen kind.</p> <p>“I love frozen corn because it’s always sweet and already cleaned,” says Moore. “It’s frozen so quickly, it isn’t starchy. I make pantry dinners like a canned black bean and frozen corn salad with a fresh lime pimentón vinaigrette. Add some fresh elements like a little red onion and chopped red bell pepper, and it tastes like you spent all day cooking! I always make a big batch – it tastes even better the next day, so it’s great for meal prep and make-ahead lunches.”</p> <p><strong>Dumplings</strong></p> <p>Making dumplings from scratch is something many chefs would rather do at work than at home. Not only that, but air-frying a bag of frozen dumplings is a lot faster than takeout! “I use frozen dumplings to make a chicken soup with bok choy, frozen broccoli and ginger,” says Moore.</p> <p>“Dress the bowls with Sriracha, soy sauce and sesame oil. Everyone loves them! It’s faster than takeout and really delicious if you have a cold.” Having these items on hand will also help you when meal planning – and when you forget to figure out your menu for the week.</p> <p><strong>Peas</strong></p> <p>You’ll rarely, if ever, find fresh peas at the supermarket, nor would you want to. These delicate pulses have a short shelf life once picked, so by flash-freezing peas shortly after harvesting, they can make it to market without losing any quality.</p> <p>“Frozen peas are one of the rare things that generally taste better than fresh,” says Moore. “They are so sweet and plump. I love adding them to pastas, stir fries and pot pies. They are also amazing as a simple salad when thawed, tossed with lemon zest, parmesan and olive oil, and served cold.”</p> <p><strong>Filo pastry</strong></p> <p>It’s rare that you’ll find a chef or baker who makes their own paper-thin filo pastry from scratch. “I love filo, and it’s super easy to use,” says Moore. “Thaw it slowly in the refrigerator or on the counter – the thin sheets will crumble if it’s not thawed correctly and will dry out if you don’t keep the pastry covered while not actively working with it."</p> <p>"But as long as your ingredients and tools are ready to go, building a spanakopita from scratch can be done in about 30 minutes. You can use frozen filo to make all sorts of sweet and savoury dishes, and the thin layers of crispy pastry are always impressive.”</p> <p><strong>Puff pastry</strong></p> <p>Any chef can tell you that making puff pastry by hand is a long, laborious process, which is why many of them prefer buying it frozen. But there is an important caveat: it must be made with real butter, not oils or shortenings. Without butter, frozen puff pastry is nearly flavourless, which can lead to disappointing results when using it in recipes. All-butter puff pastry, however, is often better than homemade, since industrial rolling machines ensure every layer of butter is equal and even.</p> <p>“I love it to make hand pies, like barbecue pulled chicken and cheddar with sautéed onions, or a chicken pot pie,” says Moore. “Use a sharp knife or pizza cutter and cut straight down so it rises high and even.”</p> <p><strong>Stock</strong></p> <p>When considering which frozen foods to buy, think of the foods chefs like to freeze themselves. “We keep our stocks and sauces like birria consommé frozen, because they’re time-consuming to make,” says Valles. Making a large amount of stock from scratch can use up every burner in a small restaurant kitchen, so leaning on freezers is key to having excellent stock to cook with later on instead of relying on canned or powdered stocks and broths.</p> <p>And yes, you can buy frozen stock or condensed frozen stock bases that you can constitute. They’re total game-changers.</p> <p><strong>Chicken breasts</strong></p> <p>Chicken is by far the most popular meat in Australia – and one of the most popular frozen foods too. Frozen chicken breasts thaw quickly and cook quickly, so by keeping them stockpiled in your freezer, you’ll always have an answer when someone in your house asks, “What’s for dinner?” And you won’t have to worry about using them up before they go bad in the fridge.</p> <p>“Frozen chicken is the main thing I buy because so many people love it,” says Moore, who says that frozen chicken cooks and tastes just as good as fresh. With no drop in quality, this is one of the best frozen foods to always keep on hand for quick and easy dinners. “For meal prep, thaw chicken breasts, marinate and grill for fast meals that taste good. With basic pantry or freezer items, you can do tacos, salads or even dice it and add to risotto. There are so many different ways to make a meal.”</p> <p><strong>Chicken nuggets</strong></p> <p>As a culinary professional who’s also the mother of two teenage boys, allow me to share a universal truth: all children prefer frozen chicken nuggets to homemade, which is why most restaurants buy them as such. It doesn’t matter how much work you put into making them from scratch or if you use any secret ingredients. This is not what kids (or most adults) want – which is finely ground chicken moulded into nugget shapes, dipped in batter and deep-fried till golden.</p> <p>And even if you do make outstanding chicken nuggets at home, your kids most certainly will not appreciate them … and they’ll probably complain that they’re “not the same” as their favourite. So just do what the chefs do: buy them frozen, save yourself the headache and have a peaceful meal.</p> <p><strong>Spinach</strong></p> <p>If you’ve ever cooked fresh spinach before, you know just how much it shrinks. To end up with one cup of cooked spinach, you’ll need about 10 cups of fresh leaves! So unless you absolutely need to use it raw, like in a salad, it makes a lot more sense to buy spinach that’s already been cooked down so you can use it immediately.</p> <p>Frozen cooked spinach tastes as good as if you’d done it yourself, which is why chefs reach for it over and over again. Plus, even with their restaurants’ big walk-in refrigerators, they still have only so much space for spinach storage.</p> <p><strong>Bread</strong></p> <p>Everyone loves being greeted at a restaurant with warm, freshly baked bread. But here’s an insider secret: most restaurants – even the ones that claim they bake their bread in-house every day – aren’t actually making their bread from scratch.</p> <p>Instead, they get loaves, rolls and breadsticks that have been partially cooked and rapidly frozen for long-term storage. When it’s time to make ‘fresh’ bread, they put it into a hot oven to bake the rest of the way. By going with frozen over fresh, you’ll never end up with a stale slice of bread.</p> <p><em>Image credits: Getty Images</em></p> <p><em>This article originally appeared on <a href="https://www.readersdigest.com.au/food-home-garden/15-things-chefs-always-buy-frozen?pages=1" target="_blank" rel="noopener">Reader's Digest</a>. </em></p>

Food & Wine

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"A night in hospital and a trip to the burns unit later”: Concerned mum's warning against popular fruit

<p><em><strong>Warning: This article contains images that some readers may find distressing.</strong></em></p> <p>A mother has taken to the internet and shared photos of her son’s severe burns that came as a result of him playing with a popular fruit. “A night in hospital and a trip to the burns unit later.” She began in her Facebook post.</p> <p>Her son Otis was playing happily outside with a lime in the sunshine, but the next day horror ensued.</p> <p>“It wasn’t until the next day that we noticed a rash appeared.” The mother said.</p> <p>The parents had assumed the rash must’ve been an allergic reaction to the lime juice, however, the rash quickly developed into a “horrific burn,” she added.</p> <p>The parents took Otis to the hospital where they were informed their son was suffering from a condition called phytophotodermatitis.</p> <blockquote class="instagram-media" style="background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);" data-instgrm-permalink="https://www.instagram.com/p/Cku5QH2thxE/?utm_source=ig_embed&amp;utm_campaign=loading" data-instgrm-version="14"> <div style="padding: 16px;"> <div style="display: flex; flex-direction: row; align-items: center;"> <div style="background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;"> </div> <div style="display: flex; flex-direction: column; flex-grow: 1; justify-content: center;"> <div style="background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;"> </div> <div style="background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;"> </div> </div> </div> <div style="padding: 19% 0;"> </div> <div style="display: block; height: 50px; margin: 0 auto 12px; width: 50px;"> </div> <div style="padding-top: 8px;"> <div style="color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;">View this post on Instagram</div> </div> <div style="padding: 12.5% 0;"> </div> <div style="display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;"> <div> <div style="background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);"> </div> <div style="background-color: #f4f4f4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;"> </div> <div style="background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);"> </div> </div> <div style="margin-left: 8px;"> <div style="background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;"> </div> <div style="width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg);"> </div> </div> <div style="margin-left: auto;"> <div style="width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);"> </div> <div style="background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);"> </div> <div style="width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);"> </div> </div> </div> <div style="display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;"> <div style="background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;"> </div> <div style="background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;"> </div> </div> <p style="color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;"><a style="color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;" href="https://www.instagram.com/p/Cku5QH2thxE/?utm_source=ig_embed&amp;utm_campaign=loading" target="_blank" rel="noopener">A post shared by Tiny Hearts (@tinyheartseducation)</a></p> </div> </blockquote> <p>Phytophotodermatitis, more commonly known as margarita burn, is a little-known condition which causes burns to the skin when a chemical called furocoumarin reacts to sunlight.</p> <p>The chemical is found in limes, citrus fruit and some plants.</p> <p>“The small lime he had been innocently playing with - had now burnt his skin horrifically!“ The mum said. “If our story can help raise awareness into phytophotodermatitis at least something good has come out of our horrific experience!”</p> <p>The woman has urged parents to be on the lookout for this little-known skin condition.</p> <p>To minimise the risks of phytophotodermatitis, <a href="https://www.healthline.com/" target="_blank" rel="noopener">Healthline</a> suggests washing hands and other exposed parts of the skin immediately after being outdoors, wearing gloves when gardening, putting on sunscreen before going outdoors and wearing long-sleeved tops and pants in wooded areas.</p> <p><em>Photo credit: Getty</em></p>

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Mysterious liquid turns popular rock pool green

<p>A mysterious liquid has turned a popular public rock pool at Cronulla beach fluorescent green.</p> <p>The liquid, believed to be a natural fluorescent dye, fluorescein, was seen pouring into the usually clear waters of the pool on Friday.</p> <p>The dye is often used to help experts track the flow of water to identify any leaks and has low toxicity, which means it is harmless despite the daunting colour.</p> <p>“We believe the discolouration is likely to be fluorescein dye, which is commonly used in plumbing/drain testing and dissipates quickly once diluted,” a spokesperson for the New South Wales Environmental Protection Authority said.</p> <p>According to Australian dye manufacturer, Tintex, the dye is also used to “locate leaks in plumbing, tracing pipe locations, detect drain damage and water pathways,” and is odourless and non-toxic to the environment.</p> <p>However, in a safety data sheet, Tintex has also warned about the potential health effects which include eye irritation, skin irritation, irritation of the digestive tract and respiratory tract irritation.</p> <p>Many locals are cautious despite the claim that the dye is mostly harmless.</p> <p>One user wrote on a Facebook page for Cronulla locals that dye was “legal to use in a stormwater drain”.</p> <p>“Doesn’t look good whatever it is,” another responded, while other cautious residents replied that they wouldn’t swim in the area until the dye fully dissipates.</p> <p><em>Images: Facebook</em></p>

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8 best winter bedding sets to buy online in Australia

<p>As we bid farewell to sunny days and welcome the chilly season, it's time to dig out your trusty winter duvets from storage and embark on the journey for new bedding sets that will keep you warm and feeling snug. With many options available, it’s often overwhelming to navigate the world of bedding. There's a lot to consider, from different materials like <a href="https://go.skimresources.com/?id=204849X1683982&xs=13&url=https%3A%2F%2Fwww.harrisscarfe.com.au%2Fhome%2Fbed-linen%2Fcomforters-coverlets%2Framesses-shaggy-fleece-comforter-set%2FBP642421001-charcoal&xcust=sen_winter_bedding" target="_blank" rel="noopener">fleece</a> and <a href="https://go.skimresources.com/?id=204849X1683982&xs=13&url=https%3A%2F%2Fbedthreads.com.au%2Fproducts%2Folive-stripe-terracotta-oatmeal-bedding-bundle%3Fvariant%3D39886462681222&xcust=sen_winter_bedding" target="_blank" rel="noopener">linen</a> to varying thread counts that determine their luxurious softness. And, of course, let's not forget about the aesthetic appeal, which is just as important. </p> <p>To make your life easier, we've carefully curated our very own collection of winter bedding sets that cater to a wide range of budgets and styles. Whether you prefer a classic, elegant design or a bold, <a href="https://go.skimresources.com/?id=204849X1683982&xs=13&url=https%3A%2F%2Fbedthreads.com.au%2Fproducts%2Folive-stripe-terracotta-oatmeal-bedding-bundle%3Fvariant%3D39886462681222&xcust=sen_winter_bedding" target="_blank" rel="noopener">trendy pattern</a>, we've got you covered. </p> <p>No matter your taste or <a href="https://go.skimresources.com/?id=204849X1683982&xs=13&url=https%3A%2F%2Fwww.canningvale.com%2Fvintage-softwash-cotton-quilt-cover-set%2F%3Fnosto_source%3Dcmp%26nosto%3D861845714&xcust=sen_winter_bedding" target="_blank" rel="noopener">budget</a>, our winter bedding collection is here to help you create a cosy sanctuary during the colder months. So, snuggle up, explore our handpicked sets of the season, and prepare to transform your bedroom into a haven of warmth and style. </p> <p> </p> <h4>1. Most luxurious duvet cover</h4> <h4><a href="https://go.skimresources.com/?id=204849X1683982&xs=13&url=https%3A%2F%2Fwww.sheridan.com.au%2F1200tc-palais-quilt-cover-s142-b110-c195-001-white.html&xcust=sen_winter_bedding" target="_blank" rel="noopener">1200tc Palais Quilt Cover, $419.99 - $479.99, was $699.99 - $799.99, Sheridan</a></h4> <h3><a href="https://go.skimresources.com/?id=204849X1683982&xs=13&url=https%3A%2F%2Fwww.sheridan.com.au%2F1200tc-palais-quilt-cover-s142-b110-c195-001-white.html&xcust=sen_winter_bedding" target="_blank" rel="noopener"><img src="https://oversixtydev.blob.core.windows.net/media/2023/05/1bedding.jpg" alt="" width="1280" height="1280" /></a></h3> <p>When it comes to cotton thread count, the threshold for luxury is usually set above 800. However, the Palais' flawless white cotton, boasting an impressive thread count of 1200 and crafted from exceptional long-staple fibres, surpasses any other duvet we've come across. It showcases remarkable attention to detail, such as the neat 5cm border along the edges, and is adorned with the iconic Palais trademark triple-stitched embroidery.</p> <h3><a href="https://go.skimresources.com/?id=204849X1683982&xs=13&url=https%3A%2F%2Fwww.sheridan.com.au%2F1200tc-palais-quilt-cover-s142-b110-c195-001-white.html&xcust=sen_winter_bedding" target="_blank" rel="noopener">Buy it here</a></h3> <p> </p> <h4>2. Most luxurious pillowcases to match</h4> <h4><a href="https://go.skimresources.com/?id=204849X1683982&xs=13&url=https%3A%2F%2Fwww.sheridan.com.au%2F1200tc-palais-tailored-pillowcase-s142-b120-c195-001-white.html&xcust=sen_winter_bedding" target="_blank" rel="noopener">1200tc Palais Tailored Pillowcase, $77.99, was $129.99, Sheridan</a></h4> <p><a href="https://go.skimresources.com/?id=204849X1683982&xs=13&url=https%3A%2F%2Fwww.sheridan.com.au%2F1200tc-palais-tailored-pillowcase-s142-b120-c195-001-white.html&xcust=sen_winter_bedding" target="_blank" rel="noopener"><img src="https://oversixtydev.blob.core.windows.net/media/2023/05/2bedding.jpg" alt="" width="1280" height="1280" /></a></p> <p>Of course, you need the pillowcases to match, it wouldn’t be luxurious otherwise!</p> <p>Featuring the same detailing and materials.</p> <h3><a href="https://go.skimresources.com/?id=204849X1683982&xs=13&url=https%3A%2F%2Fwww.sheridan.com.au%2F1200tc-palais-tailored-pillowcase-s142-b120-c195-001-white.html&xcust=sen_winter_bedding" target="_blank" rel="noopener">Buy it here</a></h3> <p> </p> <h4>3. Cosiest bedding set</h4> <h4><a href="https://go.skimresources.com/?id=204849X1683982&xs=13&url=https%3A%2F%2Fwww.myer.com.au%2Fp%2Fvue-ashley-corduroy-quilted-quilt-cover-set-in-green&xcust=sen_winter_bedding" target="_blank" rel="noopener">Vue Ashley Corduroy Quilted Quilt Cover Set, $19.98 - $104.98, was $39.95 - $209.95, Myer</a></h4> <p><a href="https://go.skimresources.com/?id=204849X1683982&xs=13&url=https%3A%2F%2Fwww.myer.com.au%2Fp%2Fvue-ashley-corduroy-quilted-quilt-cover-set-in-green&xcust=sen_winter_bedding" target="_blank" rel="noopener"><img src="https://oversixtydev.blob.core.windows.net/media/2023/05/6bedding.jpg" alt="" width="1080" height="1061" /></a></p> <p>This delightfully soft to-the-touch, budget-friendly, charming quilted corduroy quilt cover set features a cosy moss green tone which exudes a warmly welcoming and homely aura, especially when paired with a warm orange bedtime lamp. Set includes 1 Duvet cover and 2 Pillowcases.</p> <h3><a href="https://go.skimresources.com/?id=204849X1683982&xs=13&url=https%3A%2F%2Fwww.myer.com.au%2Fp%2Fvue-ashley-corduroy-quilted-quilt-cover-set-in-green&xcust=sen_winter_bedding" target="_blank" rel="noopener">Buy it here</a></h3> <p> </p> <h4>4. Best aesthetically-pleasing bedding set</h4> <h4><a href="https://go.skimresources.com/?id=204849X1683982&xs=13&url=https%3A%2F%2Fbedthreads.com.au%2Fproducts%2Folive-stripe-terracotta-oatmeal-bedding-bundle%3Fvariant%3D39886462681222&xcust=sen_winter_bedding" target="_blank" rel="noopener">Olive Stripe, Terracotta & Oatmeal Bedding Bundle, $472.00, was $590.00, BedThreads</a></h4> <h4> <a href="https://go.skimresources.com/?id=204849X1683982&xs=13&url=https%3A%2F%2Fbedthreads.com.au%2Fproducts%2Folive-stripe-terracotta-oatmeal-bedding-bundle%3Fvariant%3D39886462681222&xcust=sen_winter_bedding" target="_blank" rel="noopener"><img src="https://oversixtydev.blob.core.windows.net/media/2023/05/8bedding.jpg" alt="" width="1280" height="1604" /></a></h4> <p>If you appreciate an earthy and natural aesthetic, this delightful bedding set in warm olive stripe, terracotta, and oatmeal colours is the ultimate bundle for you. Designed to evoke a sense of tranquillity, it serves as the perfect retreat. It’s crafted from linen, which in itself offers numerous advantages for the colder seasons; linen is naturally highly insulating, creating optimal warmth during chilly weather, and it’s also breathable, preventing overheating. The best thing about linen is that it gets better with age, as the best things in life often do, with every wash, it’ll get softer to the touch. </p> <p>Set includes:</p> <ul> <li>1 Duvet cover</li> <li>1 Fitted sheet</li> <li>1 Flat sheet</li> <li>4 Standard pillowcases</li> <li>2 European pillowcases</li> </ul> <h3><a href="https://go.skimresources.com/?id=204849X1683982&xs=13&url=https%3A%2F%2Fbedthreads.com.au%2Fproducts%2Folive-stripe-terracotta-oatmeal-bedding-bundle%3Fvariant%3D39886462681222&xcust=sen_winter_bedding" target="_blank" rel="noopener">Buy it here</a></h3> <p> </p> <h4>5. Best affordable winter bedding set</h4> <h4><a href="https://go.skimresources.com/?id=204849X1683982&xs=13&url=https%3A%2F%2Fwww.canningvale.com%2Fvintage-softwash-cotton-quilt-cover-set%2F%3Fnosto_source%3Dcmp%26nosto%3D861845714&xcust=sen_winter_bedding" target="_blank" rel="noopener">Vintage Softwash Cotton Quilt Cover Sets, $69.99 - $109.99, was $139.99 - $219.99, Canningvale</a></h4> <p> <a href="https://go.skimresources.com/?id=204849X1683982&xs=13&url=https%3A%2F%2Fwww.canningvale.com%2Fvintage-softwash-cotton-quilt-cover-set%2F%3Fnosto_source%3Dcmp%26nosto%3D861845714&xcust=sen_winter_bedding" target="_blank" rel="noopener"><img src="https://oversixtydev.blob.core.windows.net/media/2023/05/3bedding.jpg" alt="" width="1280" height="1280" /></a></p> <p>Many of us face budget constraints that impact our purchasing decisions. But that doesn’t always mean we have to compromise on quality when it comes to bedding. Enter the Softwash Cotton Quilt Cover Set - a wallet-friendly option that delivers on both affordability and lasting quality. Much like linen, it becomes increasingly softer with each wash. The neutral tones of this set effortlessly complement any interior style. The versatility of the neutral tones opens up opportunities for mixing and matching with other bedding items in similar hues. With the Softwash Cotton Quilt Cover Set, you can enjoy the combination of affordability, durability, and style without stretching your budget. Set Includes 1<span style="font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen, Ubuntu, Cantarell, 'Open Sans', 'Helvetica Neue', sans-serif;"> Duvet and </span>2 European pillowcases.</p> <h3><a href="https://go.skimresources.com/?id=204849X1683982&xs=13&url=https%3A%2F%2Fwww.canningvale.com%2Fvintage-softwash-cotton-quilt-cover-set%2F%3Fnosto_source%3Dcmp%26nosto%3D861845714&xcust=sen_winter_bedding" target="_blank" rel="noopener">Buy it here</a></h3> <p> </p> <h4>6. Best all-round affordable luxury</h4> <h4><a href="https://go.skimresources.com/?id=204849X1683982&xs=13&url=https%3A%2F%2Fwww.bedbathntable.com.au%2Fwindsor-white-010801&xcust=sen_winter_bedding" target="_blank" rel="noopener">Windsor Quilt Cover, $104.95, was $149.95, Bed Bath N’ Table</a></h4> <p><a href="https://go.skimresources.com/?id=204849X1683982&xs=13&url=https%3A%2F%2Fwww.bedbathntable.com.au%2Fwindsor-white-010801&xcust=sen_winter_bedding" target="_blank" rel="noopener"><img src="https://oversixtydev.blob.core.windows.net/media/2023/05/4bedding.jpg" alt="" width="1280" height="1280" /></a></p> <p>The Windsor is like the perfect sweet spot between luxury and affordability. It's woven with a seriously impressive 400-thread count Egyptian cotton sateen that feels amazingly soft to the touch. And let's not forget about its cool box-quilted design, adding that extra touch of style. When you cosy up with the Windsor, you're treating yourself to a slice of luxury without breaking the bank. Includes duvet. Pillowcases can be added to the basket near the shop now button for an additional charge. </p> <h3><a href="https://go.skimresources.com/?id=204849X1683982&xs=13&url=https%3A%2F%2Fwww.bedbathntable.com.au%2Fwindsor-white-010801&xcust=sen_winter_bedding" target="_blank" rel="noopener">Buy it here</a></h3> <p> </p> <h4>7. Best moisture-wicking bedding</h4> <h4><a href="https://go.skimresources.com/?id=204849X1683982&xs=13&url=https%3A%2F%2Fwww.adairs.com.au%2Fbedroom%2Fquilt-covers-coverlets%2Fhome-republic%2F600tc-cotton-bamboo-quilt-cover-white%2F&xcust=sen_winter_bedding" target="_blank" rel="noopener">600TC Bamboo Cotton White Quilt Cover Separates, From $119.99, Adairs</a></h4> <p><a href="https://go.skimresources.com/?id=204849X1683982&xs=13&url=https%3A%2F%2Fwww.adairs.com.au%2Fbedroom%2Fquilt-covers-coverlets%2Fhome-republic%2F600tc-cotton-bamboo-quilt-cover-white%2F&xcust=sen_winter_bedding" target="_blank" rel="noopener"><img src="https://oversixtydev.blob.core.windows.net/media/2023/05/5bedding.jpg" alt="" width="1280" height="1280" /></a></p> <p>Combat the discomfort of cold night sweats with this 600-thread count cotton and bamboo blend duvet cover. With a 40:60 ratio offers a silky smooth sateen finish and benefits from bamboo's natural anti-bacterial properties and moisture-wicking abilities. Stay cosy as it regulates body temperature while resisting odours, mould, and bacteria for a fresh and comfortable sleep. Build your own bundle. </p> <h3><a href="https://go.skimresources.com/?id=204849X1683982&xs=13&url=https%3A%2F%2Fwww.adairs.com.au%2Fbedroom%2Fquilt-covers-coverlets%2Fhome-republic%2F600tc-cotton-bamboo-quilt-cover-white%2F&xcust=sen_winter_bedding" target="_blank" rel="noopener">Buy it here</a></h3> <p> </p> <h4>8. The best fleece comforter set</h4> <h4><a href="https://go.skimresources.com/?id=204849X1683982&xs=13&url=https%3A%2F%2Fwww.harrisscarfe.com.au%2Fhome%2Fbed-linen%2Fcomforters-coverlets%2Framesses-shaggy-fleece-comforter-set%2FBP642421001-charcoal&xcust=sen_winter_bedding" target="_blank" rel="noopener">Ramesses Shaggy Fleece Comforter Set Charcoal, $169.99 - $209.99 Harris Scarfe</a></h4> <p><a href="https://go.skimresources.com/?id=204849X1683982&xs=13&url=https%3A%2F%2Fwww.harrisscarfe.com.au%2Fhome%2Fbed-linen%2Fcomforters-coverlets%2Framesses-shaggy-fleece-comforter-set%2FBP642421001-charcoal&xcust=sen_winter_bedding" target="_blank" rel="noopener"><img src="https://oversixtydev.blob.core.windows.net/media/2023/05/7bedding.jpg" alt="" width="1280" height="1132" /></a></p> <p>If you haven't heard of the teddy bear fleece comforter set before, now's the time to catch up! Don't miss out on this popular item that flew off the shelves last year. The Ramesses Shaggy Fleece Comforter Set is designed to provide a luxurious velvet-like feel, reminiscent of cuddling up to your cherished teddy bear from your childhood. Made from a soft fuzzy fleece material, it offers unparalleled comfort. With a range of rich shades, you can find the perfect match for your bedroom decor.  Set includes 1 Comforter, 2 Pillowcases and 2 Cushions.</p> <h3><a href="https://go.skimresources.com/?id=204849X1683982&xs=13&url=https%3A%2F%2Fwww.harrisscarfe.com.au%2Fhome%2Fbed-linen%2Fcomforters-coverlets%2Framesses-shaggy-fleece-comforter-set%2FBP642421001-charcoal&xcust=sen_winter_bedding" target="_blank" rel="noopener">Buy it here</a></h3> <p><em>Editor's note: When you buy something using the retail links in our stories, Over60 may earn a small commission. We do not accept money for editorial reviews, and we only write about products we feel comfortable recommending to our readers. Thank you. </em></p> <p><em>Images, Top: Toa Heftiba on Unsplash. All others: Supplied</em></p>

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The soundtrack to selling: why advertising with popular music needs to be pitch perfect

<p><em><a href="https://theconversation.com/profiles/morteza-abolhasani-1346513">Morteza Abolhasani</a>, <a href="https://theconversation.com/institutions/the-open-university-748">The Open University</a></em></p> <p>At some point today, it’s likely that you’ll listen to music. It may be during a commute or school run, while you do some exercise or take some time to relax. Music is all around us – an accessible and popular art form which <a href="https://online.ucpress.edu/mp/article-abstract/22/1/41/62190/Uses-of-Music-in-Everyday-Life?redirectedFrom=fulltext">accompanies our daily lives</a>.</p> <p>Advertisers have long understood the popularity and emotional power of music and used it to sell us things. Much time – and money – is spent on securing the right soundtrack to adverts in a bid to boost sales, such as when Microsoft <a href="https://www.bloomberg.com/news/articles/1999-05-23/sing-a-song-of-selling?leadSource=uverify%20wall">spent a reported US$3 million</a> (£2.4 million) to use The Rolling Stones’ song Start Me Up as part of their advertising campaign for Windows 95.</p> <p>So how do companies choose the right music for their product? And why is it such a valuable ingredient in the mission to make us consume?</p> <p>Research suggests that the specific qualities of music as an art form enhances the science of selling. As one researcher <a href="https://onlinelibrary.wiley.com/doi/10.1002/mar.4220010303">puts it</a>: “Music […] is the catalyst of advertising. It augments pictures and colours words, and often adds a form of energy available through no other source.”</p> <p>Other <a href="https://link.springer.com/chapter/10.1007/978-3-531-18916-1_19">studies have shown</a> how music transports, underlines or amplifies the persuasive message of adverts. Used well, it creates memorable commercials which influence our attitudes to a product or service.</p> <p>Take the visually simple but <a href="https://www.youtube.com/watch?v=J6bGnSEwdKY">compelling advert</a> for Air France, with the soundtrack of Mozart’s Piano Concerto No. 23. It projects grandeur and elegance, in the hope that viewers will associate those qualities with the airline.</p> <figure><iframe src="https://www.youtube.com/embed/J6bGnSEwdKY?wmode=transparent&amp;start=0" width="440" height="260" frameborder="0" allowfullscreen="allowfullscreen"></iframe></figure> <p><a href="https://journals.sagepub.com/doi/pdf/10.1177/1470593117692021">My research</a>, which looked at hundreds of viewer comments about the music used in advertising, suggests it was successful. Air France’s use of a sophisticated piece of classical music created a direct perception of a sophisticated and premium airline.</p> <p>This is supported by other <a href="https://academic.oup.com/edited-volume/38632/chapter-abstract/335307151?redirectedFrom=fulltext">research</a> which suggests that music which matches the main message of an advert has a positive effect on consumer engagement. This alignment, known as “musical congruity”, can result in enhanced attention, a positive emotional response, and improved brand recall, ultimately enhancing the effectiveness of an advert.</p> <h2>Down memory lane</h2> <p>Music is also effective at triggering <a href="https://journals.sagepub.com/doi/abs/10.1177/1470593114521451?journalCode=mtqa">feelings of nostalgia</a>. The extent to which music arouses emotional memories – “musical indexicality” – in adverts creates associations with consumers’ past experiences.</p> <p>The music for <a href="https://www.youtube.com/watch?v=_NwBcCUh24I">an advert</a> for Old Navy inspired <a href="https://journals.sagepub.com/doi/pdf/10.1177/1470593117692021">positive comments</a> based on viewers’ memories. A good choice of music allows businesses to tap into this nostalgia for commercial benefit, and my <a href="https://journals.sagepub.com/doi/pdf/10.1177/1470593117692021">research suggests</a> that music with autobiographical resonance can be particularly effective.</p> <p>Another example of this is when <a href="https://www.youtube.com/results?search_query=pink+moon+vw">Volkswagen used</a> Nick Drake’s <em>Pink Moon</em>.</p> <figure><iframe src="https://www.youtube.com/embed/_-kqUkZnDcM?wmode=transparent&amp;start=0" width="440" height="260" frameborder="0" allowfullscreen="allowfullscreen"></iframe></figure> <p>As one viewer commented: “Rarely do I get sentimental with commercials, but this one takes me back to the time when I was dating my wife and when we were first married. We used to take drives like this in the mountains and I remember looking at her beautiful face in the moonlight. The music is perfect. The sentiment is perfect.”</p> <p>(In this case, the 1999 advert also had a big impact on Nick Drake’s popularity, with album sales <a href="https://www.rollingstone.com/music/music-news/nick-drake-pink-moon-song-volkwagen-commercial-182739/">dramatically increasing</a> after the advert’s release. Drake, who died at the age of 26, never saw commercial success in his lifetime.)</p> <h2>Commercial clash</h2> <p>But using music to advertise products doesn’t always work. For one thing, music can infiltrate the mind, repeat itself continuously and become extremely difficult to dislodge.</p> <p>This is why we can’t get some jingles out of our heads for ages. Involuntary and repetitive exposure to a piece of music can quickly reach the point of annoyance.</p> <p>The use of popular music in advertising can also provoke arguments around <a href="https://journals.library.columbia.edu/index.php/currentmusicology/article/view/5206">the tensions</a> between artistic endeavour and commercialism. Some people believe a work of art should not be used for the pursuit of profit.</p> <p>In fact, the findings of my study on viewer comments showed that consumers sometimes passionately oppose the use of music by revered musicians being used in adverts, as they believe that doing this undermines its aesthetic integrity.</p> <p>For example, Nike’s use of the The Beatles’ song <em>Revolution</em> was seen by some as exploiting John Lennon’s lyrics to sell shoes. It made some Nike wearers so angry that they boycotted the brand.</p> <p>One wrote: “This is disgusting. Shame on Nike for exploiting priceless art. I will never buy another Nike shoe again.” Another said: “John didn’t mean change the brand of your trainers!”</p> <p>So advertisers need to be careful. For while the right choice of music can attract customers, boost sales, and inspire brand loyalty, the wrong choice can create something of a backlash. For many people, music is precious, and using it as a marketing tool does not always have harmonious results.<!-- Below is The Conversation's page counter tag. Please DO NOT REMOVE. --><img style="border: none !important; box-shadow: none !important; margin: 0 !important; max-height: 1px !important; max-width: 1px !important; min-height: 1px !important; min-width: 1px !important; opacity: 0 !important; outline: none !important; padding: 0 !important;" src="https://counter.theconversation.com/content/203856/count.gif?distributor=republish-lightbox-basic" alt="The Conversation" width="1" height="1" /><!-- End of code. If you don't see any code above, please get new code from the Advanced tab after you click the republish button. The page counter does not collect any personal data. More info: https://theconversation.com/republishing-guidelines --></p> <p><em><a href="https://theconversation.com/profiles/morteza-abolhasani-1346513">Morteza Abolhasani</a>, Lecturer in Marketing, <a href="https://theconversation.com/institutions/the-open-university-748">The Open University</a></em></p> <p><em>Image credits: Getty Images</em></p> <p><em>This article is republished from <a href="https://theconversation.com">The Conversation</a> under a Creative Commons license. Read the <a href="https://theconversation.com/the-soundtrack-to-selling-why-advertising-with-popular-music-needs-to-be-pitch-perfect-203856">original article</a>.</em></p>

Music

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“Most reviewed bucket in bucket history”: Bizarre Bunnings buy achieves legendary status

<p dir="ltr">Everyone knows that a good review can make or break a product, but for Bunnings, some particularly enthusiastic reviewers have done more than just get their bucket’s name out there - they’ve established a new legend.</p> <p dir="ltr">The<a href="https://www.bunnings.com.au/bunnings-20l-pail-bucket_p0138319"> Bunnings-branded 20L Pail Bucket</a>, which sells for $8, is now even considered to be the “most reviewed bucket in bucket history”. And if the feedback from its top fans is anything to go by, it’s all for good reason.</p> <p dir="ltr">“Wow. The legends are true,” one declared. “This bucket does far more than just bucket. Paired together with a set of drumsticks, these make fantastic drums … Do yourself a favour and buy a whole set so you can have drumming parties with a group of friends out the back with a few beers and some snags on the barbie.”</p> <p dir="ltr">And as another wrote, “attention, fellow bucket enthusiasts! Feast your eyes upon the legendary Bunnings 20L Bucket, a miraculous marvel that puts all other buckets to shame … Prepare for bucket greatness, my friends. The Bunnings 20L Bucket is here to show you what a real bucket is capable of. Bow down to the bucket supremacy and embrace the bucket revolution! Your world will never be the same again. Bucket on, my comrades!”</p> <p dir="ltr">One wrote up their success using the bucket in a practical manner, titling their take as “the bucket to end all buckets”. </p> <p dir="ltr">One proud bucket owner took a slightly different approach, sharing the tale of their noble pail when they wrote that “once upon a time, there was a humble bucket named Bertie. Bertie the Bunnings Bucket, lived in a small shed in the backyard of a cosy cottage. Every day, Bertie eagerly awaited his owner, a retired landscaper named Gus, to fill him with water. Bertie took pride in nourishing the vibrant flowers and lush plants in the garden. </p> <p dir="ltr">“Over time, Bertie became more than just a vessel; he became a symbol of growth and the beauty that can bloom with a little care.”</p> <p dir="ltr">Another wrote a poem that went a little something like “oh Bunnings buckets, sturdy and strong. So useful for tasks all day long. For gardening, cleaning, and DIY too. There's nothing these buckets can't do … Oh Bunnings buckets, you're the best. Easy to use and always impressed. With you by my side, I can't go wrong. My go-to tool, all day long!”</p> <p dir="ltr">“I purchased this because it was on my bucket list,” shared one fan of puns and buckets alike. “I was so excited I couldn’t keep a lid on it.”</p> <p dir="ltr">And even for those who couldn’t yet fork out the $8 to take the life-changing item home, respect was in the air, with one writing that they would keep saving because “this is THE Bunnings bucket. The bucket. All my mates have one, even my flash neighbours have one. It's a statement bucket.”</p> <p dir="ltr">A labrador, who goes by Tim Tam, even had their humans leave a positive message on their behalf, declaring that “my hoo mans took me to Bunnings and brought me 2 of these buckets, they are my favourite … every day I am excited to see the bucket!”</p> <p dir="ltr">And as one shopper put it quite simply, “it’s a bucket that buckets”. </p> <p dir="ltr"><em>Images: Bunnings</em></p>

Home & Garden

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5 essential tips for buying clothes online

<p>It all seems so easy – a few clicks and you can have a pretty pile of clothes (or shoes, bags, jewellery – anything you like really) delivered to your door.</p> <p>But if you’ve ever gotten a bit click-happy with your online shop and then had buyer’s remorse, read on. We’ve got some advice that will ensure you’re left with nothing but five-star reviews for the items you purchased.</p> <p><strong>1. Buy from stores you trust</strong></p> <p>Often we are left dissatisfied when we buy clothes from a brand we don’t know. The fit isn’t quite right, or the quality might be off. Try to point your credit card at labels that you know and love. You’ll know your true size, you’ll know how well the clothes stay in shape after ten washes, and you’ll know you can return it with no hassles.</p> <p><strong>2. Check your wardrobe</strong></p> <p>Often we are attracted to clothes that we think we love, but it turns out we already own something pretty similar. This could explain why you might have five blue and white striped tops (and so perhaps you don’t need another?). Think about whether the items you want to buy fit into your current collection. If you’re buying shorts, do you have some shirts to go with them? If you have your eye on a dress, do your sandals go with it?</p> <p><strong>3. Check the returns policy</strong></p> <p>Many online shopping hubs offer free returns – but it always pays to check the details. Some will only offer store credit, while others offer your money back (no question asked). You’ll also want to be sure that you can either return the items in the post (without paying for postage), or that you can pop in-store to get a refund in person. Don’t get stuck with a bag full of ill-fitting clothes that you can’t easily give back.</p> <p><strong>4. Look for discounts first</strong></p> <p>Many sites offer discounts online, but you have to know where to look to find them. Simply search online for the store name and the word ‘discount coupon’ and you should find a few options to try. Or if you want to save time, download the Honey app, which automatically applies any working coupon available on the web. Then just enjoy the savings.</p> <p><strong>5. Sign up to be notified about sales</strong></p> <p>If there is a brand or site you use often, sign up to the newsletter so that you’re in the loop about big discount sales. Often there are change of season sales, pre- and post-Christmas offers, and more. Stay in the know and plan your splurges accordingly, rather than buying now and then seeing everything half price the following week.</p> <p><em>Image credits: Getty Images</em></p>

Beauty & Style

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